Sunday, August 29, 2010

Priorities

Being a former magazine editor, I was intrigued and amused to read about “The Great Typo Hunt,” a project by two guys, Jeff Deck and Benjamin D. Herson, determined to rid America of erroneous public signage. According to a story by Reuters Life!, the pair – calling themselves the Typo Eradication Advancement League – drove across the country in the spring of 2008 “armed with sharpies, pens and whiteout, correcting spelling, removing surplus apostrophes and untangling subject-verb disagreement on signs outside stores, gas stations, parks and public buildings.” (Click here to read the entire piece.) I’m all for correct spelling and properly placed apostrophes, but I can’t help wondering: For what was surely a lot of time, effort and gasoline expended, does this really matter?

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